Do you think Saudi Arabia is a boring land, which is stuck in traditional systems and is not progressing at all? Well.......that’s not the truth. Saudi Arabia is more than what the media shows you. It is more than an oil exporter; it is more than a conservative Muslim country. It is a nation where you can see spirituality, traditions, luxuries, and modern lifestyle, all at the same time.
No doubt, Saudi Arabia has many problems within and outside the country that threaten its development. The economic weakening, unemployment of Saudi nationals, restrictions on women, and uneven distribution of wealth and facilities are some of the major problems within the Kingdom. However, we cannot deny the fact that the situation is changing slowly, or at least efforts are being carried out to draw a fresh, modern picture of the Arabian land. And the credit goes to.....................the young adult population of Saudi Arabia.
The population of Saudi Arabia is growing and mainly consists of young-adults (aged between 20 and 39). These people are modern, ambitious, mostly educated, tech-savvy (smartphone users) and know what’s happening around the world. They are willing to adopt latest appliances, explore Western cuisines, and earn international fame! It is because of this population that many sectors such as non/low alcohol beer, cafeterias, street-stalls and retail are booming in the Kingdom.
People of this generation are willing to spend on entertainment, the sources of which are mainly shopping malls, theme parks, hotels & resorts, etc. Young women are no behind. They want to be in sports, hit gyms and wellness clubs, and be successful professionals or entrepreneurs! Many women have already earned fame in fashion designing and similar areas. So, I guess it won’t be wrong to say that Saudi Arabia may soon (over at least 2 decades) transform itself from a "very conservative Kingdom" to a “modern nation”, provided these young adults and the Z generation continue to demand for the better and best.
No doubt, Saudi Arabia has many problems within and outside the country that threaten its development. The economic weakening, unemployment of Saudi nationals, restrictions on women, and uneven distribution of wealth and facilities are some of the major problems within the Kingdom. However, we cannot deny the fact that the situation is changing slowly, or at least efforts are being carried out to draw a fresh, modern picture of the Arabian land. And the credit goes to.....................the young adult population of Saudi Arabia.
The population of Saudi Arabia is growing and mainly consists of young-adults (aged between 20 and 39). These people are modern, ambitious, mostly educated, tech-savvy (smartphone users) and know what’s happening around the world. They are willing to adopt latest appliances, explore Western cuisines, and earn international fame! It is because of this population that many sectors such as non/low alcohol beer, cafeterias, street-stalls and retail are booming in the Kingdom.
People of this generation are willing to spend on entertainment, the sources of which are mainly shopping malls, theme parks, hotels & resorts, etc. Young women are no behind. They want to be in sports, hit gyms and wellness clubs, and be successful professionals or entrepreneurs! Many women have already earned fame in fashion designing and similar areas. So, I guess it won’t be wrong to say that Saudi Arabia may soon (over at least 2 decades) transform itself from a "very conservative Kingdom" to a “modern nation”, provided these young adults and the Z generation continue to demand for the better and best.
